Wednesday, November 12, 2008
Best Buy 2.0: Light
The company adjusted its fiscal 2009 earnings outlook, which also set an 8 percent decline in their shares.
But it's not all bad. Holiday shoppers can expect to see some amazing deals, as Best buy is planning to harbor deep sales to attract customers.
Best Buy's rival, Circuit City, recently filed for Chapter 11 bankruptcy protection as well.
It's nice to see that the media isn't taking such a doom-and-gloom approach to Wall Street or its constituents anymore. The general tone to articles like this is, yes, companies are cutting back or getting prepared, but Circuit City and Best Buy are still doing just fine.
With this said, go buy a bunch of televisions and computers before this recession ends!
Thursday, October 30, 2008
Alternative Story Format: Good or bad?
1. What is an ASF?
A story in alternative story format does not follow the inverted pyramid rule. Instead, it takes nuggets of information and organizes them in a fashion far far away from the typical story. ASFs can be infographics that are explanatory enough to stand alone. There are also question-and-answer formats (such as the structure of this very blog). Online news sites also utilize photo-story slideshows and interactive Flash documents to tell a story.
2. ASFs seem pretty awesome; why all the controversy?
Well, this is the clencher for me. In my Editing II class, we spent over an hour bickering about this. Half of the class argued that the new Orlando Sentinel format utilizes too many ASFs, and they argue that they are dumbing down content for readers. ASFs are often described as fast-food journalism, and everyone knows that too much fast food is really unhealthy.
Instead of forcing readers to sift through 20 column-inches of text, though, readers can spend 5 minutes looking at a chart or diagram or graphic that tells the story without paragraphs. It's great for today's fast-paced American. ASFs also add visual appeal to the paper, which is important for falling circulation. Similarly, ASFs may be a better choice for many online venues. Much of today's news is gathered through the cell phone, and some cell phones only offer 14 lines of text. In this case, an ASF may be easier to read.
3. Where can I find more examples of ASF stories?
These days, they are everywhere. There's a huge one on the Orlando Sentinel's front page today (this page requires Adobe PDF Reader). There is an accompanying article, but readers can decipher the meat of the story just by looking at that huge map of Florida. The information given by the ASF shows readers that the black early vote is really high (22 percent). Readers gather enough just from the picture. It does help to read the article, though. This is the best form of ASF for this transitory period: offer an ASF and an accompanying traditional article. That way, everyone gets the best of both worlds.
The Sentinel isn't the only paper boasting alternative story formats. One of my favorite ASF stories can be found on the New York Times site. The reporter wrote a story on creating a life list, a list some people are publishing online depicting specific things they must do before they die. The article has appeal because the author headlined the article "Ten things to do before this article is finished." He numbered the constituents to the structure of a news article and applied them to the list.
The Sun Sentinel did an overly simplistic ASF to depict the presidential candidates' views on the most popular topics including jobs, the bailout, gas and veterans benefits. Instead of simply reading an article that would presumably cover a little bit of everything, readers have the freedom to click on the issues that are most important to them.
Wednesday, October 29, 2008
Orlando death rate climbs to over 100
Orlando came one step closer to an all-time murder rate high on Sunday when a man at a private night club party was shot. Another man was shot in his home, bringing the rate to 101 murders this year -- just 12 murders short of the 2006 record-breaker.
The Orlando Sentinel reported that the dance club shooting occured at a club where there were plenty of armed security officers, but no one wanted to talk.
"'There were plenty of witnesses, but nobody stuck around,' police Lt. Darryl Braunskill said."
The home invasion, which is unrelated to the other shooting, occured when three men broke into a family home and killed a 32-year-old man, whose name was not released. Fortunately, the man's wife was home but was left uninjured.
Now, I would like to blame this all on the economy. I would like to claim that since the economy is struggling, so are people. But the crime rate has been climbing since well before the economy turned for the worst. The news has been headlining sporadically on Channel 13 for months now.
I think the worst thing about it all is that journalists are doing their part. They are being the watchdogs, looking after our police system and reporting that things aren't going the way they should. But what are the forces doing? Are they increasing street time? Are they hiring more policemen? The growing crime rate is hardly news anymore, and I'd like to see how reporting is influencing the police precincts.
It's obvious the Sentinel has kept up with the numbers:
Friday Slayings Boost 2008 to 2nd-deadliest year in history
Orlando area's deadly year: 99 and no end in sight
Frustrated residents: Crime out of control
The last article does describe some police action, but it was resident-fueled action. It appears that the police only stepped up when there was a community meeting, and residents are still dissatisfied.
"'It's just out of control,' said Uribe, the mother of a 5-year-old girl. 'It's an embarrassment to have people over at night.'"
Sunday, October 26, 2008
Tupperware keeps its lid tight despite recession
Tupperware Brands is experiencing more purchases from outside the US, mainly in Europe and Asia, boosting it's third-quarter earnings to $27.5 million (47 cents per share). Last years' third-quarter earnings were $6.9 million (37 cents per share).
"'We are pleased to report another strong quarter of local currency sales growth,' Rick Goings, chairman and chief executive officer of Tupperware, said in a news release.
"Tupperware has been pushing into developing nations, where its direct-selling business model faces less competition from established retail outlets. The company said sales in emerging markets accounted for 56 percent of its third-quarter total."
Today, Tupperware Brands dropped 36 cents per share, but the shares are still running strong at $21.26 a share.
Guitar Hero launch risks playing a sour note
As is customary for most popular games, Gamestop held a midnight release for those who preordered the Activision Blizzard Inc. game; however, the sidewalk near the store was mostly empty. Four people could be seen pacing outside the store's locked doors at 11 p.m. By 11:30, less than 50 people calmly waited to receive their game.
It's completely understandable that people don't want to spend money on video games in the wakes of what looks like the second Great Depression, especially at the price of Guitar Hero.
Similar to the competing game, Rock band, Guitar Hero allows players to play any instrument of the standard band and doing that doesn't come cheap. If you want the whole Band Kit, you'll have to cough up $189.99.
"Does it look like I have $200 to spend on some video game?" Shameak Williams said at the midnight launch of the Game at the UCF Gamestop. He went to the launch to wait with his purchasing friend.
The makers of Guitar Hero aren't completely oblivious to the financial turmoil in America. The game is offered by itself for as low as $49.99. It is compatible with the older guitar from older versions of Guitar Hero. There is also a middle-level set that comes with just a guitar, which has many upgrades compared to the old controller.
The price is steep, but that could just make it the new 'it' toy of the holiday season. Guitar Hero can be surprising with its loyal group of followers.
Sunday, October 19, 2008
Casey Anthony may be charged death penalty
This excerpt appeared on the front page before the jump:
Prosecutors say Casey Anthony killed her child, but will they push to send her to death row?
First-degree murder is punishable by death, but the history of female killers executed in Florida during the past 150 years is brief.
The state has executed only two women in the modern era. The third, a slave who killed her master, was hanged in the mid-19th century.
Of the nearly 390 people on Florida's death row, only one is a woman.
Leonard Birdsong, an associate professor at Barry University School of Law in Orlando, said women are rarely sentenced to death. And he does not think Anthony, who was indicted Tuesday in the disappearance of her daughter, Caylee Marie, is a good candidate.
The young single mother has no prior criminal history, is not an obvious predator and has made no known confession, he said. He also suspects Anthony could have psychological issues.
If I were a prosecutor, this probably would not be the case I would seek the death penalty," Birdsong said.
The majority of the information included statistics on women and the death penalty when it should have dealt more with Casey herself. It has been a while since she's had some front-page real eastate.
I still appreciate the article overall. It does recap on the case pretty well so readers do get the necessary background information. The article is also well balanced. It offers views from those who believe she will be sentenced and those who do not. And in this highlighted and controversial case it's important to remain neutral.
Monday, October 13, 2008
What to do in this stock market crash
When the newspaper gives any form of advice it risks making the story editorial. But this article did a wonderful dance around that subject by relying on credible sources with varying opinions.
Greg McBride, a senior financial analyst for BankRate.com recalled the Dot.com crisis eight years ago. He suggested investors keep their stocks in the market and brace themselves because the rebound would pay off. Financial Planner Charlie Fitzgerald, though, opted to pull some of his clients out of the market when stock market symptoms suggested something ill; he, too based his decision on the internet-related crash of 2000.
The article utilizes eight sources, some of which are financial planners, company owners, clients, etc. Every angle was covered without injecting the writer's opinion. And it was in English, not that Wall Street jargon.
Sunday, October 12, 2008
How the economy impacts real people
Organizations such as Heart to Heart in Casselberry are drowning in this sea of monetary confusion. Ellen Parcell, founder of the organization, applied for over $400,000 worth of grants, but she hasn't successfully gotten anything.
The stock market crash is not just hurting those in need -- Parcell gave up her salary to save her operation. Even those who help need help these days.
Even worse, the Winter Park Health Foundation lost nearly 25 percent of their assets.
Those companies that aren't losing out as much, though, are still lending their hands to those who need it. The Darden Restaraunts Foundation is supported by private donations; they also use portions of their profits to help. Last year they funded $6 million in grants and gave 6.5 million pounds of food!
For a few weeks now I have been asking myself how the fall of the economy is really impacting me. Let's face it -- even gas is cheap right now. It's productive to detail situations such as this philanthropic fall to provide reality to this far-out stock market crash.
Wednesday, October 8, 2008
Bailout plan fails; Dow drastically drops
"'The Fed is just plugging holes in the dam, and the water keeps rushing over,' said Michael Darda, chief economist at the research firm MKM Partners" told the New York Times.
The black cloud of recession is getting closer.
In order to fix the problem, officials announced they would buy parts of the market to make some credit available, but the recent behavior of the market leaves an unsure tension. President Bush seemed determined to help with the fears, telling audiences that the $700 billion program will work, but it will take time.
I bet it will take longer than the rest of his occupation as president.
Even Bank of America, a company that was doing well despite the fact it is surrounded by the shambles of other fallouts, felt the stabbing pain of loss Monday.
The bailout plan isn't working fast enough, and this issue is going global.
So my question is: Now what?
Monday, October 6, 2008
NASA coverage blasts off after 50 years of service
The coverage of the subject is amazing. It covered the future of NASA in the face of the upcoming elections and the future of NASA and its line of spacecraft. The collection even includes personal accounts from John Glenn, the first American to orbit the planet, Jack King, the "voice of Apollo," and Manny R. Virata, NASA's retired director of media projects. There was a center-fold timeline that covered NASA from start to finish.
The only consituent that left me a little uneasy was the front page of this collection. The entire page -- above and below the fold -- is a photo of Buzz Aldrin walking on the moon taken by Neil Armstrong. It's an intriguing photo that was well cropped, but the Sentinel's nameplate is blocked by Aldrin's head. There was ample blank space in this issue, so I'm confused. Also, the copy on the front page doesn't say anything inspiring regarding NASA's 50-year birthday. The copy is just a collection of random, yet famous, quotes about NASA and its accomplishments (and failures). The quotes don't leave the lingering effect reporters hoped for, at least not for me.
Online coverage encompasses even more articles based on NASA's recent events. I was excited to see way more content online so that I could learn even more about this historic and enterprising organization.
The print edition also gave a small summary on China and its headway involving space exploration. In a unique triumph, a Chinese astronaut waved his country's flag during a mission in space. Conveniently located next to this article was a headline that reads: "FDA: Avoid coffees, candy made in China." Smart placement. I just read a small summary on astronauts in China; I was hooked on the adjacent article before I finished reading the first one.
Sunday, October 5, 2008
Rosen president allows students to check into college
Hotelier Harris Rosen, president of Rosen Hotels and Resorts, invented the Tangelo Park Program and has since then accrued more than $7.3 million to its cause. The money gives underprivileged children of the area the opportunity to attend college wthout having to worry about the hefty price tag.
The article flows well; each proposed reader question is immediately answered in preceeding paragraphs. However, I would have been more compelled to hear more of a student-propelled response. The article opens with a uniue angle: Terrence Carson, a recipient of the scholarship, ironically ended up filling the charity's founder's presription at a local Walgreens. It is nice to see quotation on how thankful he is, but I would have liked to see more student-based accounts of the funding.
Carson's account, though, is not one to be discredited. The writer was smart to approach this article from such a unique nd ironic perspective. And the reporter did a great job interiewing her supjects to find out this sort of information.
In fact, the interviewing skills of this reporter shine through the article.
"'This guy didn't know our community from a can of paint,' said Carson, who still works for Walgreens and lives outside Atlanta. But he changed a place 'that didn't have a ray of hope.'"
There are two factors related to this quote that lend to great interviewing skills.
1. It's important to note that the subject used for the opening of the article does not live in Tangelo Park, or Florida for that matter. He lives in Atlanta, so I am confident that the reporter took not only all of the steps to cover the subject, but went that extra mile to reinforce the success of this operation.
2. This quote also reveals that the reporter's subject must have been comfortable with the reporter. It can be hard to render metaphor out of a subject. That ease of conversation comes either with the eloquence of a great interviewee or via extensive interview.
It's great to see a human-interest piece find its home on the front page of the paper, on a Sunday nonetheless! I am elated that humanity bought out the myriad of pieces that claim the front page regarding the upcoming elections.
Thursday, October 2, 2008
Ethics in the production of audio in journalism
Online journalism opened windows for the industry. Now, print journalists can dabble in the art of video, similar to a broadcast journalist. Photo stories can be placed in a slideshow fashion and be put to sound or music, enticing readers.
Using a program such as Audacity a journalist will take their acquired audio, ranging from interviews to background noise, and create layers of audio to make the final product. What listeners hear did not happen in real life , or at least the journalist didn't hear it that way.
Ethically speaking, though, audio hasn't come as far. There is no code of ethics to give it structure. The SPJ Code of Ethics says, "Avoid misleading re-enactments or staged news events. If re-enactment is necessary to tell a story, label it." The NPPA Code of Ethics contains similar guidelines, so I want to know why it's okay for journalists to create sound that never happened the way it's portrayed.
Al Tompkins from the Poynter Institute wrote about the broadcast coverage of a Las Vegas casino shooting in his blog. The station released the security video of the event; security videos are usually shot with no audio. In order to compensate for the silence, the station added in the sounds of gun shots and slot machines. Although the situation was re-enacted based on the police investigation, it was still not the real situation. The station later publicly retracted their fictitious addition.
There needs to be an outline of the ethical procedure of capturing audio. Since writing and photographing practices each have a foundation, so should the practice of editing audio. If the ethical code proclaimed the current practices are ethical, that's great; I just want to make sure there is a universal understanding of the subject for the benefit of the readers.
Tompkins constructed his own set of ethics:
1. Do not add. Don't add sounds that did not exist.
2. Be judicious in your use of music and special sound effects.
3. Use special editing sparingly and carefully.
4. Exercise extreme care when altering an image.
5. Use File Tape Sparingly.
If a set of rules such as this was universally accepted, journalists could maintain their credibility and readers could expect a more truthful depiction of the news.
Thursday, September 25, 2008
Mirky waters: bridging news in print and online
Every morning I wake up, grab my coffee and read the paper. As a last-ditch effort to get the rest of the news, I quickly scan Orlando Sentinel's Web site to fill in any gaps caused by reading the print edition.
Today's front page of the paper addresses Friday's presidential debate and economic crises. The Sentinel Web site, though, is still focused on the local Casey Anthony case.
By combining the Sentinel's two mediums, I get a great balance of local news and politics, but there are those times when I want to read an article that I read in the paper online. This becomes an issue.
In order for newspaper articles to be easily accessible on the internet, companies utilize search engine optimization, SEO, to provide key words in the headline that are relevant to the article's topic. So when I go online to read todays print article dubbed "It's debatable" I find the same article online under the headline "Campaign 2008: Will McCain and Obama face off Friday?" And I can't type in the print headline to retrieve its online counterpart.
The Sentinel does a good job at pointing print readers to the web via bugs, but once readers get there it's a free-for-all on finding specific information linked to the print article.
By combining print and online resources,I become a more of a well-rounded reader, balancing the presidential campaign news from print and local news (ie Casey Anthony) from online, but the home page doesn't link up directly to its print twin.
Perhaps the front page image the Sentinel offers on their left sidebar should offer links to the print editions articles online.
Do not pass go; do not collect $700 billion
Over the past few weeks, coverage of the Casey-Caley Case has been wiped out by Obama and McCain. Today's Orlando Sentinel article addresses Friday's debate and whether or not it will take place because of the economy's bailout.
McCain wants to become a bipartisan group to solve this financial problem. He wants to basically stop his campaign to work with his rival, but Obama insists on multitasking. He wants to continue with his campaign. McCain wants to postpone Friday's debate, and Obama vows to be there even if he is the only one who shows up.
This recent development that I would classify as a cat fight leaves me laughing. "McCain beat Obama to the punch with the first public statement," the Orlando Sentinel wrote about the rivals' attempt to come together to solve this $700 billion crisis. So, the two are trying to work together, but McCain gets the upper hand by beating his apparent accomplice to the punch. This really just doesn't make sense. I feel like this drama came straight from high school and it makes me hesitant to choose either one as our country's new leader.
Perhaps a more direct revelation that politics is just a game where words are picked apart and placed where the most waves will be made is the lipstick statement issued out by Obama: "You can put lipstick on a pig, but it's still a pig." It was assumed Obama spoke of McCain's running mate, Sarah Palin, and McCain was quick to slap "sexist" all over that remark. The 12-word insult made Orlando Sentinel's front page.
It's hard to say whether this blame game is created by media hype or by the presidential candidates, but sometimes it's hard to find the news in this presidential campaign.
Chevy's dry, not the levy.
The downward spiral is due to high gas prices and a shortage of gas-friendly cars, among other things, leaving 2,700 workers wondering whether or not they will even get their last paycheck.
The headline on the front page of the Orlando Sentinel was captivating, but the rest of the article left me with questions.
After reading the article, I know the company sank. I know why, too. But I'm not sure what is financially going on. Did the company declare bankruptcy? Will it be up and running again?
The article does elaborate that local automobile vendors can shove Bill Heard under their wing, running it apart from GM, but it is unclear if that is the legitimate plan.
The short article is missing something: backstory. GM has been struggling for years so a description on the company Bill Heard operates under is necessary to get the point across.
The Orlando Sentinel article forced me to dive into a sea of GM crises. What I found out was just as astonishing as Bill Heard's abrupt closure. GM is in cahoots with Egypt, according to CBSNews.com. The all-American brand has been outsourcing their products to save their company from bankruptcy.
In America, Chevrolet plans to release the electric Volt in 2010. This Saturn-like protege gets 40 miles per charge and has the equivalent to 240 horsepower, competing with Toyota's Prius.
The GM debacle gives insight as to why Bill Heard sunk. Without other GM information, readers lose touch with the bigger, non-local picture.
Although most of this information is specific and threatens to bring the topic to an unclear point, some inkling of GM's recent actions should have been addressed in the article to provide a clearer vision of our local situation.
Sunday, September 21, 2008
$700 billion for WHAT?
"The deficit for this budget year, which ends on Sept. 30, is expected to rise to $407 billion, a figure that is more than double the $161.5 billion imbalance for 2007, reflecting what the economic slowdown and this year's $168 billion economic stimulus program are already doing to the government's books." (blogger added bold)
Alone, this single sentence isn't so bad, but try attaching it to an article that includes other overwhelming numbers, such as the trusty $700 billion article topic. And even if the sentence does make sense, five numbers in one sentence pretty much guarantees that somebody, somewhere is confused.
So I went elsewhere for my news. I went to the New York Times. It was published a day later than the Orlando Sentinel, but maybe it just needed extra polishing before publication...
or not.
The article's lede left me sifting for something solid to hold onto:
"WASHINGTON — Bipartisan support appeared to be emerging Sunday among American lawmakers to approve quickly a vast bailout of financial institutions in the United States. The Bush administration has proposed granting unfettered authority for the Treasury Department to buy up to $700 billion in distressed mortgage-related assets from private firms as part of a program that Treasury Secretary Henry Paulson said 'has to work.'"
The whopper of a 2-sentence, 62-word lede left my heading spinning. The scary thing is, I found myself asking where this article's editor was. Are words such as "vast" and "distressed" really necessary where they are in this lede? And I hope we have "American" lawmakers! It's true that there is some degree of "bipartisan support" happening here, but it's not lede-worthy; this article doesn't deal with the presidential debate.
Ok. That lede is just too wordy. I certainly do not want to read the rest of the article, but I still really want to know what's going on.
I find myself stumbling into the arms of The Wall Street Journal. They took a much better approach to this: Q and A. The lede addresses me directly by acknowledging the "esoteric" jargon of the stock market. At least I'm not alone here.
The structure of the article is risky; the paper risks belittling the reader. But the questions were well-informed. The answers were relatable.
Finally! The stock market journey comes to a close, and I feel a little less ignorant to our country's financial crisis. I just hope I don't have to pull $700 billion out of my pocket!
Readers should pay for online news
Subscription-based web content would catapault the newspaper industry towards a brighter future. As of right now, paid content is generally opinion articles and artistry sections. This is absolutely a step in the right direction for an industry with a declining paper circulation. Companies are identifying the constituents that separate themselves from the rest of the pack: writers. Right now, online subscribers pay to hear the voice of a writer through their columns and other opinion-based media.
The Wall Street Journal dishes out online subscription fees for portions of the Web site with over 1 million subscribers. The New York Times did implement some subscription-based data, but digressed back to free content on Sept. 19.
Papers often don't offer paid online services because it effects the number of page views they receive. When an article shows up on a search engine and users click, they may be barred from the article because they haven't paid.
Which is more important: money or page views?
The New York Times claims its page views are the most important because they create a venue for advertisements, yielding monetary gain. The Times had 227,000 paying subscribers and collected over $10 million a year from them. Had they just enticed more paid subscribers, their problem would have been solved. There would have been more money and less annoying advertisements. It's a win-win situation.
Newspaper companies will have to change their whole mentality for this to work. Online is not like print; revenue needs to be collected from a different source other than advertising.
Papers should go with a full-on paid approach. Everything except what is on the front page of the day's paper should cost readers money. To keep the money flowing, newspaper companies should work on obtaining exclusive information and utilize the Web to the fullest extent. The Orlando Sentinel's coverage of the Casey Anthony case is a good example. If articles used visual and interactive concepts to help learn about the day's news, I'd certainly pay for it.
Bragg's Miracle
"In one day, three hearts passed in and out of Randy Bragg's chest."
This witty 13-word lede is concise and, most importantly, creatively captivating. It's an incredible story topic regardless, but a news-style lead would not have forced me to run home to find the entire story.
The lede precedes Bragg's heart transplant surgery story. Doctors from Shands at the University of Florida replaced the 49-year-old's heart but it wouldn't beat. That first heart only came after months of waiting, but a second heart came from Tennessee. Doctors implanted the second heart and this time it worked. These days, after a year of recovery, Bragg can be found at the gym four days a week.
The story itself was written and organized well. It stayed focused and followed a logical pattern.
The photo adjacent to the story captures this event with ease. It's simplicity is what yields its success. Bragg reveals his transplant scar, a constant reminder of the miracle.
Sunday, September 14, 2008
Charlie Crist, Gas and the Orlando Sentinel
Today's Orlando Sentinel attempts to give explanation for the gas situation, but it relies on gas prices. This is not the biggest issue. The biggest issue is that there is no gas. I travelled to 4 gas stations Saturday in search of a pump offering regular gas. Prices have been on the rise for years, so their continuing rise wasn't as shocking as the yellow plastic bags covering so many gas pumps.
Everything in the article was relevant; it's just not in the best inverted pyramid.
The front-page article of the Sentinel waits until the jump -- and the end of the article -- to let the reader know why there is no gas. The verdict: gas is so expensive gas stations themselves aren't purchasing gas. Readers have to sift through what Gov. Charlie Crist said (Florida has not run out of gas), how much gas was in Tallahassee, and price gauging before getting to the heart of the matter.
Even the refer just below the fold conveys the $5.49 price tag for gas in Tallahassee when Suncoast Energys' gas on Semoran Blvd. is the same price, according to OrlandoGasPrices.com .
The article also releases information on the Texas oil refineries being shut down. The article says it can take days to get the refinieries up and running again, but the reporter should have found out how many days. People read this article to find out how it affects them and for how long. It's going to be somewhere around 9 days, according to Forbes.
Although Gov. Charlie Crist is an important political figure, sometimes the news is the news regardless of what he says. Crist spoke to inform Floridians why the gas is expensive, but the fact is it's gone. Perhaps that's important.
Sunday, September 7, 2008
The Orlando Sentinel's redesign
"Our community is fast moving, very modern. It's changing and growing," Sentinel Editor Charlotte Hall told the Wall Street Journal. "We need to have a paper that feels like that, too."
There is a new feature that I am not so excited about: the advertising. I'm baffled by the huge AT&T advertisement slapped right over the flag. When I first saw the paper wrapped up in a huge ad, I had doubts that it could be the Orlando Sentinel. Without the ad covering it up, the design is very intelligible.
The release of the new Sentinel uses color similar to the USA Today. Each section has its own general color scheme allowing for easier browsing. The risky use of red on the front page seems to do its job for me; behind that ad is a beautiful, colorful, tasteful newspaper.
When it comes down to it, though, the most important thing about a newspaper is what it says. Someone at the Sentinel got it right when they chose the new approach to the A section. Today's paper is littered with reefers and bugs above the fold, some of which are larger than the nameplate itself. There is even a comic on the first page! Between the news, comics, and reefers above the fold, the Orlando Sentinel reaches out to a broader audience. There is something for everyone above the fold in this redesign, which is smart for a newspaper looking to attract more readership.
The Orlando Sentinel, owned by Tribune Co., is not the only one to go through a total overhaul. Tribune set all of its papers to be redesigned in order to overhaul its drooping sales including the Sun Sentinel, Baltimore Sun and Chicago Tribune.
*Although it has been a few months since its release, I have been dying to have a venue to discuss this over. *